Date
19–21 May 2017
Client
EuroLeague
Attendees
15,000+ spectators per game
Location
Sinan Erdem Dome, Istanbul
- about the project
The Challenge
EuroLeague aimed to transform its Final Four in Istanbul into more than just a basketball competition by delivering a world-class entertainment program that matched the scale of its global broadcast audience. The challenge was to create impactful shows before and during games that energized 15,000 spectators in the arena while also captivating millions of fans watching live worldwide.
Our Approach
In collaboration with Pozitif, we curated and managed all entertainment elements across the four Final Four games:
- Opening mapping show combining lights, pyrotechnics and custom video content to set the stage for the competition.
- On-court entertainment during breaks and halftime to sustain fan energy and engagement.
- Player introductions designed with synchronized visual and sound effects for maximum impact.
- Trophy presentation and closing ceremony staged on-court, celebrating the champions with precision timing for live broadcast.
- Outcome
The Impact
The EuroLeague Final Four 2017 delivered a sportainment experience that elevated both the live arena atmosphere and the global broadcast production. Fans witnessed immersive visual storytelling and high-energy performances that enhanced the game-day excitement. EuroLeague’s trophy celebration and ceremonies were executed flawlessly, reinforcing the event’s reputation as one of Europe’s premier sports spectacles.
Services Provided
- Entertainment management and coordination in partnership with Pozitif
- Creative direction and execution of on-court entertainment across four games
- Opening show design: mapping, pyrotechnics, lights and video content
- Player introductions with synchronized audiovisual effects
- Halftime and timeout fan engagement programming
- Trophy and closing ceremony design and execution for live audience and broadcast