Date
16–21 June 2019
Client
Herbalife Nutrition Türkiye
Attendees
1,200+ distributors
Location
Antalya, Türkiye
- about the project
The Challenge
Herbalife Nutrition aimed to bring together over 1,200 top distributors from across the EMEA region for a multi-day incentive in Antalya. Beyond delivering a memorable celebration, the company required end-to-end destination management—from airport transfers and hotel coordination to curated leisure programs and exclusive experiences for qualifying groups. The challenge was to provide a seamless journey that combined hospitality, cultural immersion, wellness, and high-level entertainment under one cohesive program.
Our Approach
We managed the project from start to finish, covering all aspects of DMC services and event management:
- Guest Logistics & Hospitality: international airport transfers, fast-track hotel check-in, 24/7 help desk and concierge service, and full coordination with Rixos Sungate for rooming and guest operations.
- Welcome Reception: beachfront cocktail event with branded décor and live entertainment to open the program.
- Wellness & Sports Activities: daily Fit Club, Running Club, volleyball, and football matches; a Herbalife Shake Bar installed on-site, branded and operated with freshly prepared shakes throughout the week.
- Cultural & VIP Experiences:
A fully branded boat tour with themed décor, Herbalife-branded seating, DJ party, catering, and animations for 120 qualifying guests.
• An exclusive VVIP dinner for 20 top achievers at Arma Restaurant in Antalya’s Old Town, featuring an elegant long-table setup with candlelight, floral design, and live music. - Farewell Beach Party: bohemian-style beachfront décor with custom lounge setups, lanterns, floral arrangements, live DJ, fire shows, and dance performances for all guests.
- Branding & Decoration: extensive venue branding across Rixos Sungate, including welcome desks, fit club backdrops, beach flags, direction boards, and farewell party stage.
- Outcome
The Impact
The Herbalife Nutrition EMEA Vacation 2019 set a new benchmark for incentive travel in the region. Guests experienced a flawless balance of hospitality, wellness, culture, and celebration. The branded boat tour and VVIP dinner became highlights of the program, while the farewell beach party left a lasting impression as the grand finale. The seamless DMC operations ensured every participant—from 1,200 guests to the most exclusive achievers—felt celebrated, valued, and immersed in Herbalife’s culture.
Services Provided
- International & local transfers, guest logistics, hotel coordination
- Welcome reception design & entertainment
- Daily wellness & sports activities (Fit Club, Running Club, team sports)
- Branded Herbalife Shake Bar (setup & operations)
- Destination management for 6 days (help desk, concierge, VIP services)
- Exclusive boat tour (branding, catering, DJ party, entertainment)
- VVIP dinner at Arma Restaurant (venue design, floral & candlelight décor, live music)
- Farewell beach party (bohemian décor, DJ, fire & dance shows)
- Full branding & decoration across hotel and event areas
- On-site management & multilingual staff coordination