Date
31 August - 17 September 2017
Client
FIBA
Attendees
15,000+ spectators per game
Location
Istanbul, Türkiye
- about the project
The Challenge
FIBA aimed to enhance the EuroBasket 2017 tournament in Istanbul with world-class entertainment that could engage thousands of fans in-arena while also captivating a global broadcast audience. The challenge was to deliver high-energy shows consistently across 31 games in two different arenas, maintaining FIBA standards while ensuring seamless integration of live performance, multimedia and ceremonies.
Our Approach
We provided full entertainment management for the entire tournament:
- Light, dance and pyrotechnic shows for the opening ceremony and key elimination games.
- On-court fan engagement with halftime performances and live shows.
- Music, PA and MC coordination to ensure smooth in-game flow.
- Multimedia content and digital graphics management for screens, visuals and animations.
- Trophy ceremony and closing event design, executed for both live and broadcast audiences.
- Outcome
The Impact
EuroBasket 2017 delivered a seamless entertainment experience across 31 games in two major arenas, elevating the excitement of every match. The integration of live performances, digital content and ceremonies created a dynamic fan atmosphere while meeting FIBA’s technical and operational standards. The tournament was recognized for professional show management and flawless execution, setting a benchmark for basketball entertainment in Europe.
Services Provided
- Full entertainment management across 31 games in two arenas
- Creative design and execution of light, dance and pyrotechnic shows
- Halftime and on-court shows for continuous fan engagement
- Music, PA system and MC coordination for live game flow
- Multimedia and digital graphics content design and operation
- Trophy presentation and closing ceremony production