Date
18 January, 2025
Client
Thermomix Türkiye
Attendees
350+ distributors & VIP guests
Location
Istanbul, Türkiye
- about the project
The Challenge
Thermomix aimed to stage a premium brand experience in Türkiye that combined a high-impact expo with an exclusive gala. The goal was to bring together distributors and VIP guests in a setting that showcased innovation, hospitality and entertainment at the highest standard, all within a single day and across two iconic Istanbul venues.
Our Approach
We delivered turnkey management of the event from start to finish:
- Venue coordination, logistics planning and professional staffing.
- A 190 m² stage with LED screens, sound and lighting systems.
- Branding, décor and interactive product showcases designed for engagement.
- Special on-stage presentations and performances integrating Thermomix products.
- An award ceremony celebrating distributor achievements.
- Guest services including catering, interpretation and full hospitality support.
- Media production with photo and video coverage capturing key moments.
- Gala dinner at Portaxe featuring a live orchestra and premium décor.
- Outcome
The Impact
The Thermomix EXPO 2025 seamlessly blended product launch, entertainment, awards and fine dining into a one-day experience across two prestigious venues. The event elevated Thermomix’s brand presence in Türkiye and left a lasting impression on distributors and VIP guests alike.
Services Provided
- Full turnkey event management across two iconic Istanbul venues in one day
- Venue coordination, logistics planning and professional staffing
- Stage design and technical production including 190 m² stage, LED screens, sound and lighting systems
- Branding, décor, signage and interactive product showcase design
- Special on-stage presentations integrating Thermomix products
- Award ceremony production and guest recognition program
- Gala dinner management at Portaxe with live orchestra, premium décor and fine dining
- Guest hospitality: catering services, protocol seating and VIP courtesy arrangements
- Entertainment programming: live performances, DJ sets and curated shows
- Media production: professional photography and videography coverage