TME

Date

19 May 2026

Client

UEFA

Attendees

350 VVIP guests

Location

Çırağan Palace, Istanbul, Türkiye

The Challenge

Ahead of the UEFA Europa League Final in Istanbul, UEFA required an official Celebration Party befitting the prestige of the final — a black-tie gathering that would reflect both UEFA’s brand identity and Istanbul’s cultural heritage, hosted at one of the city’s most iconic historic venues, Çırağan Palace. The challenge was to deliver a fully bespoke, protocol-level experience for 350 guests, blending international sports hospitality standards with authentic local culture.

Our Approach

We delivered full-scale creative direction, event design, and turnkey production for the Celebration Party:

  • Complete production infrastructure: stage, lighting, sound, LED, décor, and VIP setup
  • Creative direction and event design aligned with UEFA’s brand identity and Istanbul’s cultural heritage
  • A curated entertainment program featuring horon (traditional folk dance) teams, dance performances, and a live performance by Ekin Uzunlar
  • Artist management, backstage setup, and on-site operations
  • A guest journey designed end-to-end, from arrival to farewell, with protocol-level hospitality
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The Impact

The Celebration Party brought together 350 guests for an elevated evening that honored UEFA’s global stature while showcasing Istanbul’s rich cultural identity. The seamless production and protocol-level hospitality delivered a polished, memorable experience worthy of the Europa League Final.

Services Provided

  • Full-scale creative direction and event design
  • Turnkey event management and production
  • Stage, lighting, sound, LED, décor and VIP infrastructure
  • Entertainment programming: horon teams, dance performances and live artist performance
  • Artist management, backstage setup and on-site operations
  • End-to-end guest journey design and protocol-level hospitality