Date
19 May 2026
Client
UEFA
Attendees
20,000+ visitors
Location
Beşiktaş Barbaros Square, Istanbul, Türkiye
- about the project
The Challenge
Bringing the UEFA Europa League Final to life in Istanbul called for a safe and energetic gathering point, bringing together local residents and supporters. Organizing the Fan Festival at Beşiktaş Barbaros Square — one of Istanbul’s busiest waterfront districts — to host 20,000 fans required tight scheduling, a robust security infrastructure, and a seamless guest experience.
Our Approach
We managed and produced the event on a full turnkey basis:
- Complete infrastructure and branding covering the main pitch, stage, LED screen, trophy booth, sponsor activations, guest areas, tents, and commercial partner zones
- End-to-end safety and logistics planning, including risk assessment, 24/7 security, accreditation systems, and traffic and crowd management
- A curated entertainment program featuring football skills activities, family-friendly attractions, live concerts, and DJ performances to keep fans engaged throughout the day
- Outcome
The Impact
The Fan Festival brought together 20,000 attendees at Beşiktaş Barbaros Square, one of Istanbul’s most iconic waterfront locations, delivering a flawless, high-energy celebration ahead of the UEFA Europa League Final. The event combined entertainment, hospitality, and brand activations while maintaining smooth crowd flow and a secure environment from start to finish.
Services Provided
- Full turnkey event management and production
- Infrastructure and branding: main pitch, stage, LED screen, trophy booth, sponsor activations and commercial partner areas
- Guest hospitality: tents, guest areas and F&B operations
- Risk planning, 24/7 security, accreditation and traffic and crowd management
- Entertainment programming: football skills activities, family activities, concerts and DJ performances